AIM Group Takes The Congress to the Delegates

19th October 2020

Italian event organising company AIM Group International and SIAARTI, the Italian Society of Anaesthesia, Analgesia, Intensive Care and Resuscitation, found a very innovative way to reach conference attendees. From 21 September to 4 October, they organised the association’s pre-congress activities outside the conference centre, taking the event near the actual workplace of the scientists.

With the “Travelling with ICARE” tour, anaesthesiologists and resuscitators were greeted around the country with a travelling knowledge exchange event. A truck went on tour, visiting hospitals in eight Italian cities, Turin, Milan, Brescia, Padua, Bologna, Rome, Naples and Bari, strictly following preventive measures and social distancing. 

Dozens of round tables, interviews and “meet the expert” sessions, as well as a total 48 hours of training were provided. The knowledge and information acquired from the experience was then used to organise the virtual SIAARTI ICare 2020 conference.

Gaia Santoro, Project Manager and Head of Sponsorship Unit AIM Group International said: “For the first time, the congress left its physical location and travelled to major hospitals. Anaesthesiologists and resuscitators, still dealing with the pandemic, had the opportunity to participate in the live events, held close to where they work rather than travelling to a congress. It was a courageous event, but one that combines safety, knowledge exchange, innovation and ability to react”.

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