Conference Design

An InView of a Refreshed ICC Sydney

13th June 2022

International Convention Centre Sydney (ICC Sydney) is no stranger to innovation and evolution all while keeping close contact with local traditions and roots. During the pandemic, the venue continued to operate and develop further its operations and services in order to deliver more responsible events. Meanwhile, the city in itself also has new stories to tell. With so many developments, this was the right time for the second edition of Sydney InView magazine.

Words Vicky Koffa

ICC Sydney’s famous Legacy Program is one of the publication’s main points. With its five core legacy streams – Innovators & Entrepreneurs, Generation Next, First Australians, Sustainable Events and Creative Industries, new partnerships in the program showcase the city’s arts and culture scene, with a focus on local poetry and singing to walking tours. From creative expression of artists with diverse backgrounds to acknowledging first nations tradition, the articles in the magazine highlight the legacy behind the art.

One of this conference centre’s great strengths lies in its ongoing partnerships with the city’s academic institutions. In this case, a feature in the publication highlights the University of Technology Sydney (UTS) and its support of young innovators through UTS Startups, which led to the Sydney Innovation Stories. With innovation and collaboration always at heart, a local professor of New South Wales’ SM@RT Centre for Sustainable Materials Research and Technology is given the opportunity to showcase her work on sustainable waste solutions.

The venue’s services have evolved as the magazine portrays. The new ‘Connect Outdoors’ service is described in detail. Unique networking experiences in the open-air parts of the facility are now offered to delegates willing to enjoy the great views of the city. In line with connecting people better, the publication describes the ‘Connect Hub’ service, which offers support for event organisers ranging from onsite and online speaker preparation delivered by the venue’s Digital Concierge, to a dedicated media studio for broadcast events, ICC Sydney Connect platform for virtual events, a video edit suite and digital signage management.

ICC Sydney CEO, Geoff Donaghy, said: “As this edition of Sydney InView shows, Australia is open for business and ICC Sydney is well positioned to drive connections — facilitating knowledge exchange, trade, connection to culture as well as to our scenic natural environment. Situated in Sydney, ICC Sydney has much to offer discerning event organisers seeking to host their event in one of the most dynamic and vibrant cities in the world.”

Sydney InView, available both in print and online, manages to connect the reader with ICC Sydney’s worth-sharing stories. As delegates tend to get together in person more now, the publication offers a behind the scenes overview of what to expect during a business event organized at ICC Sydney.

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