Wonderful Copenhagen CVB’s innovative project received the Global Destination Sustainability Movement’s Innovation Award 2021.
The announcement was made this week at the 60th ICCA Congress’ hub in Paris and given for the concept’s forward-looking credentials and strong efforts to accelerate the meeting industry’s focus on legacy work.
Each year, when the Global Destination Sustainability Movement’s Index results are revealed at the ICCA Congress, the movement also celebrates the efforts of three destinations with awarding of the Leadership, the Most Improved, and the Innovation Award. This year, Copenhagen CVB was shortlisted – and won the Innovation Award – with its Copenhagen Legacy Lab, an inventive and concrete strategic initiative focusing on the value of legacy and on its tangible outcomes for associations, destinations, and the world.
“The concept of legacy work and on creating long-lasting positive impact has been on our agenda for some years, but the pandemic has certainly given it new dimensions. It has amplified the necessity to use a system model where associations are given the right tools to achieve their mission towards the community – and our Copenhagen Legacy Lab concept covers this need by offering a new purpose to association conferences.” commented Kit Lykketoft – Director of Conventions at Wonderful Copenhagen.