ASAE Published Updated – and Pertinent – Version of ‘Race for Relevance’ Book

27th August 2021

The 10th Anniversary Edition of ASAE’s best-selling book, Race for Relevance, offers a bold no-nonsense look at the intense pressures that threaten associations, how they operate, and what they need to do moving forward in a post-pandemic world.

Ten years after authors Harrison Coerver and Mary Byers, CAE, CSP, first called for radical change in the way associations govern and operate, the authors offer an enhanced playbook, expanded thinking, and updated cases and tools for today’s business environment.

In their new book, they examine five key areas where the traditional approach that organizations have taken in the past should be altered, including governance, personnel empowerment, member focus, programs and service, and technology.

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