Athens Presents Itself To Global Tourism Market

The Travel Trade Athens 2022, the eighth in a row, took place recently in the Greek capital. The two-day annual event was attended by more than 60 representatives of foreign companies in the tourism and events industry with the goal of completing business agreements. The event is organized by the Athens Development and Destination Management Agency through the This is Athens-Convention and Visitors Bureau and in cooperation with the European Tourism Association (ETOA).

Vagelis Vlachos, CEO of the Athens Development and Destination Management Agency, said: “Despite all the difficulties given to us, the pandemic also gave us an opportunity to design and put into action a comprehensive development plan for the City of Athens. It was a chance to reposition and develop Athens as an attractive, accessible, and sustainable city. To implement this strategy, we focused on two pillars: to emphasize conferences and meetings in order to strengthen our position as a top choice for business, and to promote and empower local businesses with initiatives that promote entrepreneurship and innovation. The 8th Travel Trade Athens covers both of these axes – that’s the invaluable partnership between the This is Athens-Convention and Visitors Bureau and the European Tourism Association (ETOA). Now, we are ready for Athens to meet the world.”

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