In order to help boost the country’s meetings sector, Business Events Australia has recently put together a project to boost Australia’s popularity among attendees and help event planners showcase the country’s assets.
The team created a toolkit of assets for business event planners to use free of charge in a broad range of initiatives. 30 and 60 second video vignettes, maps and other marketing collateral promoting key Australian business event destinations and information and fact sheets on funding programs are all included in the toolkit.
Tourism Australia Executive General Manager of Events, Penny Lion said “the toolkit has been designed to help drive consideration and conversion of business events. By providing business event planners access to quality marketing materials our goal is to help inspire, educate and rebuild desire for business events in Australia.”