BestCities Global Forum Launches Madrid Challenge

4th November 2021

Taking place December 2 – 5 in Madrid, BestCities Global Forum, an annual gathering of industry thought, leaders, international associations and destinations that are members of BestCities Global Alliance, will be rooted in legacy and inclusivity, especially with the new Madrid Challenge.

The Madrid Challenge is a collaborative effort between partner destinations and associations. On the first day of the Forum, destinations will, for instance, be invited to sign up for BestCities’ Commitments to a Sustainable Future, a collection of recently revised Alliance standards that strives to make a positive impact in the world. Meanwhile, associations can participate in the Madrid Movement in several ways, such as incorporating legacy into their RFPs.

In addition to the Madrid Challenge, partners and associations can take immediate steps toward positive change by participating in “Engage for Good”, a Forum activity that raises funds for the Spanish Red Cross.

Lesley Williams, Managing Director of BestCities said: “The Madrid Challenge has been designed as a key legacy-building piece for Global Forum and a road towards social and environmental change. This year’s Forum will offer associations and partner destinations plenty of education, inspiration and motivation to incorporate sustainability and inclusivity into future conference planning.”

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