This is the time of year that the industry looks forward to attending the BestCities Global Forum, which will take place as planned but virtually this year. Set for 17-19 November, this year’s Global Forum is aimed to inspire and motivate digital delegates and give them a chance for knowledge sharing, collaboration and networking for the future.
The topics will revolve around ‘Transforming’ associations & destinations to future-proof models, ‘Engaging’ with your audience & community building, and measuring ‘Impact’ by exploring the latest exemplary legacy projects within the industry. As the physical event was meant to take place in Madrid, this is now transferred to 2021, but the city will enjoy the spotlight already on the digital event.
Lesley Williams, Managing Director at BestCities, said: “While it may not be in the way that we expected, we are very excited for the return of our flagship Global Forum and to see the faces of the many associations, destinations and stakeholders that make up our community – albeit, via webcam. We’ve been working with our fantastic guest speakers to prepare an insightful, future-thinking programme that we hope will galvanise our delegates as we head into a new year.”