Under the tagline #EstoniaIsOpen, the Estonian Convention Bureau launched on 15 May a wide-reaching social media campaign. The Bureau’s 36 members are asked to submit a creative photo or video which will then be published on the ECB’s Instagram, LinkedIn and Facebook channels over the coming weeks, with members introduced gradually as those hotels that closed during the COVID-19 crisis come back online.
According to ECB Managing Director Kadri Karu, Estonia wants “to send out a positive message that even though our industry has been among the hardest hit by the crisis, it’s time to pick up the pieces and carry on. The campaign also carries a strong personal touch, putting faces to the names of our member organisations.”
The campaign, in addition to the the easing of travel and meeting restrictions in the country and region, prepares the country for a gradual return of meeting options. From July 1st, for example, indoor events of up to 500 participants will be allowed as long as the rooms are used at only 50% of their standard capacity.