3 Questions to Tourism Australia’s Managing Director

May 18, 2018

3 Questions to Tourism Australia’s Managing Director

John O’Sullivan, Managing Director of Tourism Australia, joined the team in March 2014, coming from a professional background spanning across three key fields — sport, media, and events. During his first time at IMEX in Frankfurt this week, he sat down with Boardroom to talk about Australia’s competitive edge.

How do you position Australia in the world?

It really comes down to three key areas: our natural beauty, our food and wine, and our cosmopolitan cities. There’s no question that this is a great product to be able to market and sell internationally because we have, in abundance, the things that international visitors are looking for. As far business events are concerned, with Australia’s track record in delivering them and our winning combination of unique natural landscapes and friendly welcoming people we are clearly on the radar as the ideal business events destination.

Earlier this year, you’ve launched the Business Events Bid Fund Program (BFP). Has it garnered a lot of interest from planners already?

We have received a positive reaction from the international business events industry who agree the Bid Fund Program will ensure that Australia maintains a competitive edge against other international destinations. We have actually already got five applications in the two weeks since launching on 1 May. The BFP is designed to secure, among other events, new, high-value international association, meetings for Australia, and now adds financial support to the offering, making Australia even more attractive.

Are you seeing an increased awareness of Australia as a congress destination among international associations?

The recent win of the UITP Global Public Transport Summit  to be held in Melbourne in 2021 – a four-day event that will see 2,000 delegates from all over the world meet converge to Australia and deliver $9.4 million in economic contribution for Victoria – says it all. Australia as whole and Melbourne in particular have a global reputation for collaboration with federal, local and state governments, as well as city-wide partners working together to successfully secure and deliver conferences. Our Tourism 2020 strategy is definitley yielding fruit : we are an ambitious organisation. and we are delighted when yet another important business event recognizes this.

This interview was written by Boardroom Chief Editor Remi Deve (editor@boardroom.global)

 

 

 

 

 

 

 

May 13, 2018

Jerusalem
A Resilient & Powerful City

‘How to change the perception of Jerusalem and how to showcase Jerusalem’s transition into the modern world’: this is the objective Mrs Ilanit Melchior, Director of the Jerusalem Development Authority, where she helped set up the Jerusalem Conventions & Visitors Bureau.

What’s better, then, than to invite international associations from all over the world and let them explore the city, along with Cécile Koch from Boardroom, meanwhile making sure that relationships with local academics and corporate people are closely tied up? As explained by Mrs Melchior during a business session with ambassadors from different Israeli corporations and academics, this is in line with the dynamic and strategic vision of Mayor Barkat, as the city has undertaken actions to become an international congress destination.

Mayor Barkat identified three pillars in his strategic plan: the renewal of urban life, the growth of creative industries, and the investing in Jerusalem-based clusters (Bio-Tech, Tourism and Film).

Five-year economic plan

After extensive research, Jerusalem’s government established a five-year economic plan to grow Israel’s capital city.“I believe that running a city is like running a corporation,”says Melchior, who came from a corporate background before working with Barkat to launch the CVB. “If you show the stakeholders you’re good enough, you can push whatever you want forward.”

Melchior admits that getting the word out about Jerusalem as a meetings destination is the CVB’s biggest challenge. “When I say ‘Jerusalem’ [to international planners], their eyes open,”says Melchior. “They dream about [meeting in Jerusalem], but for some reason, they don’t come here… My job is to make this vision come true.”

As the city wins more and more international events, planners are hearing the buzz about the modern Jerusalem and putting it on their radar. “It’s not about the 3,000 years of history. It’s about now, and the most important thing is it’s about the future,”says Melchior.

Some events that have recently taken place in Jerusalem include Wikimedia Hackathon, Forbes, or the OutCrowd Foundation which attracted this year over 10,000 people. “People think of Jerusalem as this historical place,”says Cathi Culbertson, vice president of event marketing and conferences at Forbes, “but it’s amazing how modern it is.”

Safety net

When it comes to safety –a subject that can be touchy for planners–Melchiar travels the world over to tell how Jerusalem deals with it.  “It is how you communicate, the tools you use to do so, in accordance to your target audience, and what actions you take”, she says very openly. Part of Jerusalem’s safety policy is to never cancel an event or campaign after an attack, and on the contrary show that all is under control, and return to normal life as quick as possible, within hours and not days.

This policy is definitely paying off, as the figures show: in 2016 Jerusalem had 32% more tourism and 10% more overnight stays of congress attendees than in 2015.

On top of that, the Ministry of Tourism has a ‘safety net’ procedure that will compensate international conferences for their marketing expenses, if the conference that was to be held in Israel is cancelled due to geopolitical events.Although this procedure is due to end in 2020, it will be renewed due to its great success.

Improved infrastructure

Continuous improvement of Jerusalem’s infrastructure is also a must for Barkat to reach the goal of 10 million annual tourists over the next several years. Developments driving Jerusalem’s increasing popularity as a meetings destination include a high-speed train connecting Tel Aviv to Jerusalem, expected to run by September 2018, and a new terminal at Ben Gurion International Airport, a 40-minute drive from the Holy City, also directly connected to the International Conference Centre by train.

ICC Jerusalem, the International Convention Centre, offers 12,000+ sqm of exhibition space and 27 conference halls and seminar rooms. As to accommodation, the city expects to add an estimated 4,000 hotel rooms to the current 15,500 within the next few years.

This article was written by Cécile Koch, Boardroom Managing Partner (cecile@boardroom.global)

 

 

May 4, 2018

In the Shoes of the Secretary General (Part III)

A member of Boardroom Advisory board, Mohamed Mezghani has been appointed Secretary General of the International Association of Public Transport (UITP) in January. Boardroom has asked him to contribute a monthly column in which he explains all about the challenges of holding such a position. This is Mohamed’s third contribution, in which he reflects on cultural differences.

…Culture Doesn’t Matter

Since I took office early this year, I travelled a lot, visiting all continents. I attended several meetings and events organised by UITP or third parties. I lost count of the number of business cards I have collected and handed out. It is interesting to see the differences in the way we deal with business cards around the world. We all know, that, in certain Asian countries, the exchange of them is very ceremonial and a strict etiquette has to be followed. In other circumstances, it happens that you give your business card to someone who will immediately put it in their pocket without looking at it at all. And there are also situations where your interlocutor will apologize for not having a card… because they work for a public entity that doesn’t provide them with cards. That’s the case in several developing countries. I also remember one of my previous bosses at the start of my career who forced me not to put my first name on the card because, according to him, it might be badly perceived by potential customers. No comment.

When we work in an international context, the cultural dimension is essential. We shouldn’t see it as a constraint but as an opportunity to enrich our own experience and to learn. In this regard, there is one fundamental principle: the world doesn’t have a centre. If you don’t accept this, you’ll be always considering your perspective and your point of view as thereference and you’ll often fall into cultural misunderstandings. We face these situations when we organise events for example. The time schedule of the event, the way we interact with speakers and attendees, the protocol issues, not to mention the terminology used, vary according to circumstances. As an international association, we cannot behave, in Lagos or Dubai, the way we are used to in Brussels or Singapore. What is non-negotiable is the quality of the deliverable not the format. In some cases, we tend to focus too much on the container while the energy must be put on the content.

This is also reflected in the way we see our association. I like saying that UITP is not a European association expanding globally but a global association that happens to be located in Europe. This changes completely the perspective and the capacity to accept and own cultural differences. It is with this in mind that we decided to have a very multinational and multi-ethnic staff. We need this diversity to be in a position to understand and navigate in all kinds of environments. We also encourage staff mobility from one region to another. Our team must also reflect the diversity of membership. We have members in 96 countries, we must speak their languages (even if the use of English is growing as working language) and understand their needs and expectations.

Cultural differences shouldn’t be a reason for not doing projects or developing services. We often hear ‘No, it’s not feasible in our context’or ‘This was done in Tokyo, but it’s impossible here’. When we say that, it means that we don’t want to go out of our comfort zone, we just want to pursue business as usual. It is obviously a big mistake: a copy/paste of a Tokyo’s solution will, of course, not work. What is effective is to analyse what worked in Tokyo, the success factors, and get inspired by it while adding a local approach.

I have noticed that in many cases we underestimate the capacity of people to accept changes. This happens when we have a top-down approach but when we listen, enrich our approach with input from counterparts and build an equal-to-equal relationship, partners will easily get ownership and see the benefits. That’s the way we build a win-win approach. I know it may appear as a cliché to use such wording, but it is so true!

 

May 1, 2018

Rotterdam. Make It Happen.

A city of distinctive character, Rotterdam is bold, energetic and constantly changing. Rotterdam and its inhabitants never shy away from experimentation. In fact, they would rather seek it out. This has always been the Rotterdam way. Like the river Maas, the city is constantly changing, reinventing itself, moving forward.

Buzzing city

Rotterdam never sleeps, there is always something going on. Every year, new, original festivals are launched. New restaurants, bars, coffee bars and clubs are opening at exciting locations all the time. Leading museums and art institutions, such as the Museum Boijmans Van Beuningen and the Kunsthal Rotterdam, continue to attract attention with high-profile exhibitions. And also the range of shopping opportunities grow day by day, from famous international fashion stores to cool design shops selling products produced locally.

Quick facts about Rotterdam

  • + 40+ destinations from Rotterdam The Hague Airport
  • + 26 minutes away from International Airport Schiphol
  • + Thriving cosmopolitan city: 630,000 inhabitants
  • + 170+ nationalities
  • + 2nd tier city: competitive rates
  • + 8,000 hotel rooms in Rotterdam region
  • + Capacity largest venue 10,000

Trendsetting

It is no surprise that the eyes of the international public and media are increasingly directed at Rotterdam. Whether it is in architecture, the creative sector or the smart port, Rotterdam is often trendsetting. The city on the Maas is home to many leading architectural practices, including Rem Koolhaas’ OMA and the MVRDV and ZUS practices. Rotterdam’s universities, educational institutes and knowledge centres, including the flagship Erasmus University, have an international reputation for high-quality research and education.

Entrepreneurial and innovative

Rotterdam is the city where the Make It Happen mentality is felt and visible wherever you go. With people, organizations and companies who choose Rotterdam and who find their take on Rotterdam’s mentality and ‘can do’ spirit. The entrepreneurial spirit and innovative hubs in the region such as Erasmus Center for Entrepreneurship, SuGu Club, CIC / Venture Café, BlueCity010, RDM Rotterdam and YES!Delft are all testimonials to the ‘make it happen’ way of doing things, supporting start-ups and connecting people, companies and knowledge and research institutes.

Events and congresses

Rotterdam is also a prime location for corporate events, fairs and congresses. The city holds top venues, hotels and business locations, each with their own specific feel and facilities, all situated within walking distance or a short public transport ride from Central Station. Examples of Rotterdam’s top event venues are Rotterdam Ahoy (which is currently developing a whole new Convention Centre, scheduled to open in 2020), De Doelen ICC and Postillion Convention Centre. The city is easily accessible from two international airports (Schiphol and Rotterdam The Hague Airport). The wide range of leisure activities on offer in and around the city and the buzzing social scene and night life make for great social programme options. In short, Rotterdam has so much to offer.

Want to find out more about Rotterdam as location for your next event or congress? Check out this short animation. Or find out what Rotterdam Partners Convention Bureau can do for you here or via this short video.

This article is powered byRotterdam Partners Convention Bureau. More info on Rotterdam as a convention destination is available here.

 

May 1, 2018

Caring for Health in Nantes

Through its dynamic economy and attractiveness for companies, Nantes Métropole has established itself as the leading economic centre in France’s Great West. The health sector is one of the priority areas for Nantes’ economic growth and, in this context, La Cité Nantes Congress Centre (pictured) has been instrumental in getting the destination on the map, hosting numerous major medical congresses, like the FIAPAC Conference in September 2018.

Over the last decades, Nantes and its surrounding region have witnessed anexponential growth in both the number of companies created and in laboratories and researchers. Thanks to an ambitious scheme designed to make the destination a leading one in terms of R&D, many research organisations, such as INSERM, CNRS, INRA or IFREMER, and innovative businesses have made Nantes their home, and transformed it into an undisputable player in the health field.

As a tool for ec­onomic development, La Cité Nantes Congress Centre contributes to the national and international outreach of the sectors of excellence in the region. It has developed close ties with regional competitive clusters and unveiled a strategy to host events related to what it is good at, namely life sciences, to mention only but one. This excellence has led La Cité win the bid for the next congress of the International Federation of Professional Abortion and Contraception Associates (FIAPAC).

Professor Philippe David, Conference Chair and Gynecology and Obstetrics surgeon at the Clinique Jules Verne, explains : In September, over two days, the care provision of abortion and contraceptionwill be re-explored and discussed, a little more than 40 years after the adoption of the Veil law. The aim of the conference is to facilitate and trigger professional reflections, with an ethic view of woman health, and the control of reproductive life and sexuality. Nantes is the ideal place to do that, as it boasts a very dynamic and engaged community in the field, as well deeply involved citizens and local authorities.

When asked about La Cité itself, Professor David says the venue has shown its ability to host majorconferences in the past, and the know-how of its teams is no secret. La Cité Congress Centre is located in the heart of Nantes, opposite the high-speed train station, only two hours from Paris, and at walking distance from most hotels. So accessibility is good, even for the participants who will come from far. But what matters to me the most is the people working there. There has been a close relationship that has developed between myself and La Cité over the years; we initiatied and won the bid for the FIAPAC Conference together. I know we can trust them, and they surely can deliver.he says. Altogether, Nantes is a very attractive place.”

It comes hardly as a surprise, then, that La Cité recently won the hosting of another major health-related event. The Congress of the International Society For The Study of Fatty Acids and Lipids will take place in 2022, with an expected attendance of 700 participants.

More information: sandrine.chauve@lacite-nantes.fr \ lacite-nantes.com

 

April 30, 2018

Emerging & Cybersafe Rennes

Rennes might not be on every association’s mind, but this is certainly due to change thanks to a few interesting infrastructure developments the capital of Britanny in France is currently undergoing. Building on these projects, Rennes has also emerged as a hub in a number of sectors, ranging from digital technology, health, agri-food, the environment and automated production, with a number of ground-breaking achievements attracting the attention of associations.

Only an hour and half from Paris by high-speed train, Rennes, the capital of Brittany, is situated at the heart of a dual carriageway network linking Brittany to the French capital and Normandy and to the areas south of the Loire divide. A vibrant yet quite relaxed city, Rennes is also the place to enjoy some Breton culture and medieval heritage. Pleasant parks and gardens, as well as a delightful old town with restored streets and squares, colourful traditional timber-framed houses, outstanding buildings by famous architects and one of the biggest outdoor markets in France, complete the picture.

On the academic side, with engineering schools (INSA Rennes, Bretagne Telecom, Centrale Supelec…), the European Graduate School of Art in Brittany, Sciences Po, a business school and two universities, Rennes attracts young people from around the world – there are about 66,000 students in the city. A hub of excellence with four of Brittany’s certified business clusters – the internationally renowned Images et Réseaux and Mer Bretagne clusters, as well as Valorial (foods for the future) and ID4car (the name is self-explanatory!) – Rennes boasts an interesting ecosystem that fuels high-level research and innovation.

Perhaps lesser known is the city’s excellence in cybersecurity, a field which might well embody Britanny’s leadership, and a government priority. Its vocation is to draw together the expertise from across the region, from an education, research and technology point of view, in all fields of technical expertise such as cryptology, micro-electronics, equipment, industrial systems, soft and hardware. The cluster works in close relation with the French Defence department, and training establishments like Saint-Cyr Coëtquidan are able to support it directly, while 75 leading businesses such as Thales or Orange work in the field as well. There are also SMEs delivering technological solutions covering the whole cyber security value chain, and 13 academic research teams working in cyber security, including seven working in cyberdefence, like IRISA, a joint research centre for informatics, or Lab-STICC, an IT lab, to name only but two.

Rennes has also been in the news lately with the brand-new Couvent des Jacobins Convention Centre (pictured). Boasting two auditoria for up to 1,000 people, 4,000 sqm of exhibition space and 25 meeting rooms, it is housed in a former convent, making it really one-of-a-kind. With 4,000 hotel rooms, 2,100 of which are in the city centre, a stone’s throw from the Couvent, Rennes might well be your next event destination.

More information www.centre-congres-rennes.fr/en /couvent@destinationrennes.com

 

April 25, 2018

Research & Development
in Hauts-de-France

With a network of eight major association destinations, from Lille to Amiens, from Dunkirk to Arras, Hauts-de-France definitely plays along the big champions of the meetings industry. Offering a wide range of facilities for congresses for up to 4,000 people, it boasts all the knowledge and expertise you might expect to find in major cities and regions, along with several competitive clusters of world fame. It is these very specialised fields you, as European and international associations, can connect with.

With a seemingly unstoppable globalisation, France is facing increasingly rapid economic changes, to which it has efficiently adapted. The reinforcement of its many competitiveness clusters, is testament to the country’s commitment to research and innovation to remain competitive. In this context, Hauts-de-France differentiates itself as it has transformed from a post-industrial region to a very dynamic destination, with a number of centres of excellence, ranging from intelligent transport and materials to textile innovation, from commerce and distribution to health, from fishing resources to environment.

Beating energy

In fact, the Hauts-de-France region, is committed to an ambitious and innovative policy: the Third Industrial Revolution (TIR). Initiated in 2013 and following the model of the American activist Jeremy Rifkin, this process is at the meeting point of the energy transition, digital revolution and new economic models.

Supporting its members’ national and international efforts inthree areas of excellence – energetic autonomy, with the Energeia cluster, digital uses, with the ADN cluster, and eHealth, with the le Bloc cluster –the Amiens Cluster Association structures, for instance, a network of companies, research laboratories, training organisations and institutions in several fields of expertise. Over the last few years, Amiens, in fact, has turned into the R&D capital of energy storage, sitting at the heart of a great European project to support the creation of the battery of the future.

Six Clusters

If Lille is known as a historical and cultural destination offering a large range of meeting facilities, it also captivates with its creativity and vitality. As a knowledge hub, it boasts seven sites of excellence and six clusters: I-Trans, for the railway industry, sustainable multimodal and urban transportation systems, Up-Tex which works on innovative textile, NSL, designed to stimulate and support collaborative research between private companies and academic laboratories in projects at the crossroadsofnutrition, health and longevity, Matikem, for all  materials related to domestics use and, last but not least, Pole Team² , a cluster for environmental technologies and circular economy.

And, as Rob Davidson, Managing Director of MICE Knowledge, added: Hauts-d-France is packed with refreshing novelty value for jaded participants. You’ll not only find that you save on travelling time and costs, but you’ll also find a warm welcome and efficient partners who will make your event memorable, for all the right reasons.’’

More information on Hauts-de-France: www.hautsdefranceconvention.com/en  & valerie.lefebvre@hautsdefranceconvention.com/ Amiens: www.amiens-tourisme.com &  c.odent@amiens-metropole.com / Lille Convention Bureau: www.lille-meeting.commc.vidal@lilletourism.com

April 20, 2018

Belfast is Born Again

Once renowned for its shipyards – the Titanic was built there – Belfast seems to have found a new lease of life. Now a vibrant city full of energy and knowledge in many areas of endeavours, it has, in recent years, undergone major rejuvenation, resulting in a modern hub that attracts associations from all around the world.

If Belfast was once known for its strong industrial base and its oft-troubled past that has now fortunately become part of its history, it is now the shopping, retail, educational, commercial, entertainment, and service centre for Northern Ireland and the seat of many of its largest businesses and hospitals. Wandering through the streets of its historic centre, its gracious parks and its tidy residential neighbourhoods, you realise Belfast has much to offer to association planners looking for a destination with a twist.

Walking distance

First and foremost: everything is at walking distance. When you arrive at one of the city’s two airports (Belfast City Airport, right in the heart of the city, or Belfast International a mere 25 minutes away – and there’s also Dublin International Airport, only 90 minutes by road), you figure out quickly that you won’t lose time commuting between your hotel, your conference venue or your gala dinner. The city’s compactness makes it easy for delegates to network outside the traditional networking opportunities they are presented with since they are likely to run into colleagues and peers simply walking around…

If Belfast’s traditional manufacturing specialties, linen and shipbuilding, have declined since long, the sectors are now overshadowed by service activities, food processing and machinery manufacture.Educational institutions include Queen’s University at Belfast (also a popular conference venue) and the University of Ulster. Northern Ireland, as a whole, is a global leader in the aerospace industry with big corporations such as Airbus or Boeing working hand in hand with Northern Irish aerospace companies. Northern Ireland is also the #1 location in the world for investment into cybersecurity with the highest percentage of qualified IT professionals in the UK and Ireland.

As the middle point between America and Europe, Belfast is a major port, with commercial and industrial docks dominating the Belfast Lough shoreline, including the famous Harland and Wolff shipyard, where the well-known RMS Titanic was designed, built and launched. The site now houses Titanic Belfast, a gigantic museum that tells the story of the famous ship, from her conception in the early 1900s, through her construction and launch, to its maiden voyage and subsequent place in history. Titanic Belfast boasts the largest dedicated gala dinner space in the city.

A true renaissance

If the opening of Titanic Belfast (pictured) in 2012 may have marked the beginning of the city’s recent revival, Belfast’s renaissance was actually prompted by the Good Friday Agreement in the late 1990s, putting an end to years of violence. The fact that there is now a common effort, a unified message to attract association conferences is also helping Belfast being on the meetings map like she has never been before.

Infrastructure you would expect in large metropolises have pride of place in the city: Belfast Waterfront is the largest conference facility in Northern Ireland and can cater for 5,000+ delegates over 7,000 sqm of meeting space, right on the banks of the River Lagan in the heart of the city, with nice riverside views and easy access to transport links, hotels, restaurants and attractions. Like Dr Thomas Kauffels, the chair of European Association of Zoos and Aquariums (EAZA) observed:“Belfast Waterfront’s city centre location and convenience to the region’s two airports have proven extremely beneficial to our international delegates – members can fly in and go straight to a meeting, hassle free.”In terms of accommodation, there will be 10,000 hotel bedrooms in Northern Ireland by 2020, with 1000 coming this year alone, including the Grand Central with 304 bedrooms.

Last but not least Belfast is where the first seasons of TV series Game of Thrones were shot and, in terms of pre- or post-conference tours, you can hardly do better! The famous nearby Causeway Coast is also a draw, offering something unique to the most demanding association planners or delegates.

More information on Belfast as a convention destination: www.visitbelfast.com/ Caroline.Phelan@visitbritain.org 

This article was written by Rémi Dévé, Boardroom Chief Editor (editor@boardroom.global)

 

 

 

 

April 16, 2018

Register to ASAE’s CEO Symposium in Amsterdam

How do you optimize a solid and strategic partnership?  How can you align the governance roles and responsibilities of your CEO and volunteer leader? ASAE: The Center for Association Leadership has designed the CEO Symposiumto provide leadership discovery and direction in an ever-changing association workspace. Held in Amsterdam 23-24 May, the Symposium encourages association executives to evaluate annual priorities and offers insight on how best to work with their incoming leader.

For more than 30 years, both first-time and past attendees discuss the value of attending an ASAE CEO Symposium, which provides current information and direction on the emerging issues that the association community faces.  CEOs return with their newly elected officers and establish mutual trust while learning ways to strategize on governance issues and volunteer culture. Isabel Bardinet, Chief Executive Officer of the European Society of Cardiology (ESC) said, ‘This one programme had a profound influence on how we now develop policies, design committees, and the day-to-day interactions between permanent and volunteer leadership.  We passed along many of the lessons to our directors, which improved the functioning of their own teams. ‘

Making connections and establishing a common ground among top members of the leadership team developsa sense of ownership and stewardship within the association and ultimately createsmeasurable results on the overall mission and success of your organization.With unparalleled expertise and a proven track-record facilitating the CEO Symposium both domestically and internationally, faculty from Tecker International, LLC will deliver valuable insights for immediate application to the realities of your own association. Optimize your partnership, create mutual return, and foster effective governance by participating and applying:

  • + Current and anticipated challenges facing leaders of contemporary associations
  • + Value of research and strategy in decision making
  • + Relationships of board and staff in association governance
  • + Leadership behavior and its impact on change, innovation, and organizational culture
  • + Successful practices in strategic planning and thinking

Glenn H. Tecker is chairman and co-CEO of Tecker International. He has more than 35 years of experience assisting associations and corporations in planning for change. Glenn is widely acknowledged as one of the world’s foremost experts on leadership and strategy. He has worked in an executive capacity with businesses, public agencies, and nonprofit organizations and served as a board member for many nonprofit and for-profit organizations. Glenn’s expertise in the areas of governance, program strategy, organizational design, research analysis, and presentation skills will be critical to the effort.

Newly added program:

Creating and Sustaining a Culture of Foresight:  Empowering Associations for the Future

Senior association professionals and volunteer leaders are often called upon to consider how the ever-changing business, technological, social, and political landscapes will transform the organizations they represent. Leaders must be equipped with the tools, resources, and skills to guide and direct dynamic conversations around environmental scanning and planning for change. This evidence-based program will draw from ASAE Foundation’s new research initiative, ASAE ForesightWorks, to deliver key information about current business and association drivers of change. The two-part session will address the value of foresight, creating a culture of foresight, and how associations may exemplify the “duty of foresight” into their board and committee orientations. Program resources will be used to demonstrate how a continual stream of intelligence about anticipated trends can be applied and integrated such that it stimulates meaningful discussions and action.

Register at ASAEcenter.org/Amsterdam to facilitate strategic conversations around your association’s strategy, digital transformation, research and analytics, engagement, and resource allocation.

April 12, 2018

Monaco Helps You Comply

Recent years have seen increased regulation from government bodies within Europe, and from the industry regulators implementing more stringent codes and guidelines pertaining to the interactions between the pharmaceutical and medical-device industries and healthcare professionals. These factors have had direct impact on medical associations and their meetings activities. In this context, the Government of Monaco, together with all the key players in the business events industry, have converged towards the values of transparency expected in this sector.

With 530 healthcare professionals, Monaco has always aimed to achieve a high level of medical excellence and is renowned for the quality of its facilities in several fields, ranging from cardiology and gynaecology to emergency medicine and medical biology. In the fight against cancer, the CentreHospitalier Princesse Gracehas been standing out for many years. The range of disciplines available on site, collaboration with societies and links with various companies and industries has allowed many patients to access the most innovative strategies.

Monaco as a whole boasts a very dynamic healthcare cluster. If the Scientific Centre of Monaco (CSM), a public establishment founded by Prince Rainier III in 1960, is well known, the Monaco Cardio-Thoracic Center (CCM) gathers experts in diagnostic and interventional cardiology, anaesthesiologyandthoracic and cardiovascular surgery, while the Monaco Institute of Sports Medicine and Surgery (IM2S) is dedicated to surgical osteo-articular treatments. Recently, the emphasis has also been put on clinical research, as the Principality strongly believes the management of diseases is optimal wherever clinical research is associated with care.

In this ever-changing world, Monaco, which boasts a strong track record of welcoming medical conferences, can provide a full range of support to organisations wishing to hold their next event in the Principality. As a destination, Monaco can help you ensure that the overall medical ethics are always respected and that regulations are duly followed. In Monaco, simply put, compliance will be the key word that is going to be applied to every aspect of your event, especially according to the guidelines of MedTech Europe, which is committed to a high level of ethical business practices and which advises on how to collaborate ethically.

Catherine Decuyper, CEO, Conference Manager with EuroMediCom, who organises the Aesthetic & Anti-Aging World Congressevery April since 2005,puts it like this:“Choosing Monaco as a venue for the Anti-Aging World Congress was one of the keys to its success. Monaco is an exceptional destination on many counts: superbly located and with a climate that is mild almost all year round. Monaco Tourist and Convention Authority is a real partner, keen to offer help and advice at all stages and the Grimaldi Forum Monaco is a perfect congress centre. 

This article was written by Boardroom Chief Editor Remi Deve / editor@boardroom.global/ More information on Monaco as a conference destination: lpapouchado@gouv.mc/ www.monaconventionbureau.com