Strategy

With the right tools and mindset, any association is capable of innovating. So why is it that so many struggle to embrace the habits that would allow them to thrive? That is what Mary Byers, CAE and Harrison Coerver, with Sarah Sain, reflect upon in this special contribution to Boardroom.

In this special Boardroom contribution, Mary Byers, CAE and Harrison Coerver, authors of Race for Relevance: 5 Radical Changes for Associations, make the case for a leaner governance structure, a revised product line offer and a ‘digital first’ mindset.

In a 4-part series of brand-new Boardroom MiniCourses, Nadia Rubtsova tells you all you need to know about sponsorship.

International Advisor to the Global Association Hubs Martin Sirk makes the case for associations to adopt new language in order to drive a more imaginative reinvention agenda, and to open up deeper conversations with the destinations that host their conferences.

Dean A. West, FASAE; President of Association Laboratory Inc., reviews various factors influencing association strategies, and makes the case for organizations worldwide to be particularly nimble and adaptable.

Boardroom talked to Ronald Lavater, CEO of the International Hospital Federation, as he is approaching the end of his first year at IHF – which was obviously full of challenges… but also opportunities.

Let’s experiment with content format: that’s the intention behind this piece by Global Association Hubs’ Martin Sirk and Exhibitions & Conferences Alliance’s Tommy Goodwin. And at Boardroom, we decided to go for it,

A group of association experts have partnered up to launch a new solution designed to help associations grow post-pandemic by adopting a different model for quicker innovation and maximum impact.

David Gabathuler, Senior Legal Consultant with Brussels-based Kadrant, discusses how competition law is being recalibrated to ensure that industry can receive the necessary guidance to engage in collective action, in particular to help tackle climate change.

For IAPCO, Ajay Bhojwani, Managing Director, MCI Middle East, argues that only organizations that are able to adapt to the new world’s order and fast-changing environments will survive.

For Boardroom,Tracy Bury, President, AC Forum, and Deputy CEO, World Physiotherapy argues that agility is critical to avoiding injury when it comes to changing direction – just look at sports. So, in what ways does this apply to associations?

International Advisor to the Global Association Hubs Martin Sirk makes the case forassociations as communities in which trust, authentic engagement practices, mission-driven advocacy, and sustainable values have pride of place.

Laurent Goffin, Managing Partner of Belly & Brain, a digital management consulting firm, explains how associations should use their digital transformation – and embrace digital maturity – to make it their competitive edge.

Diana van Brakel, Senior Manager Continuing Education, Kenes Group wonders how associations can keep innovation as part of their DNA in a post-pandemic world.

International association public affairs and advocacy specialist Tommy Goodwin identifies examples of association collaboration and innovation that have met the moment and delivered new types of value during difficult circumstances.

In Boardroom’s previous article of this ‘Building Back Series’, we established that associations of all sectors will offer a vital contribution to getting back what’s lost from the pandemic and turn into an improved version which will shape a brighter future. The task at hand is not an easy one. That’s where global associations of Associations, such as ESAE, ASAE, the African Society of Association Executives (AfSAE), AC Forum and the Union of International Associations (UIA), jump in and help rebuild.