Strategy

Growing in a Time of Brexit

19th February 2020
The European Social Network (ESN) has faced many challenges in the past years – the first one being a UK-based organization benefitting from European funds, which, in a time of Brexit, led the association to relocate in Brussels. Alfonso Lara Montero, Chief Executive, explains to Boardroom it was actually not the only issue ESN had to deal with.
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Why Your Association Needs Content Strategy

17th January 2020
Content strategy is the practice of planning for the creation, publication, delivery, and governance of useful, usable, effective content. Hilary Marsh, president and chief strategist of the US-based consultancy Content Company, argues that every organization needs one.
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Building a Sustainable Brand for the Future

6th January 2020
Renata Lima Lerch, founder of Integrated Niche, a global and Agile Marketing think tank, argues it's the role of leaders to allocate a share of the organization’s attention from just improving the status quo to what lies ahead, in order for their association to be future-proof.
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Getting the Most Out of Your Board

5th December 2019
As association executives, your job is to effectively manage the implementation of the vision set out by your boards of directors. It is critical as executives to ensure that association leaders can, well, lead the organization, as argues here Matthew D’Uva, CEO of the International Association for the Study of Pain.
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Getting in Shape with UIA Round Table Europe

22nd November 2019
The UIA Round Table Europe was held on 4 November at Crowne Plaza Le Palace in Brussels and was attended by almost 200 participants from 30 countries, 80 per cent of whom came from European and international associations.
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Managing an Association and its Board

12th November 2019
The world of work is changing. New shifts and megatrends in the way we see, look at and are influenced by, technological developments, social shifts and cultural changes appear to become more pronounced by the minute. What does this mean for associations, their managers and leaders at board level?
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