Agile Marketing and Customer Journey Mapping for Associations

Aimed at marketing, sales, operations and membership executives, you will learn in this MiniCourse, presented by Renata Lerch, how to create a lifetime value vision and leverage all customer and member touchpoints, while exploring marketing agility and innovation through customer and member centricity.

Renata Lima Lerch, a hands-on leader with international experience in Fortune 500, consulting, advertising agency and not-for-profit associations. She has managed global marketing and market development teams for over 20 years, delivering programs in the Americas, Europe, Asia and Australia. She has created transformational customer engagement initiatives using methodologies such as Design Thinking and Agile. Renata is the founder of Integrated Niche, a global and Agile Marketing think tank. 

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