Marketing Archives

Events Promotion at the Highest Level

8th July 2021

In this MiniCourse, Renata Lerch explains all about events promotion at a high level, from strategy to broad tactics.

Designing Sustainable Brands, Part II: Creating your Association’s Brand Spine

2nd July 2021

Creating a well-thought structure to evolve a brand is critical to all associations. During this minicourse, Renata Lerch walks you through the several internal and external dimensions that teams need to carefully design and manage to protect and expand this very important asset.

Designing Sustainable Brands, Part I

1st July 2021

Aimed at C-suite, and marketing, sales and membership executives, this Boardroom MiniCourse by Renata Lerch explores the […]

Agile Marketing and Customer Journey Mapping for Associations

29th June 2021

Aimed at marketing, sales, operations and membership executives, you will learn in this MiniCourse, presented by Renata Lerch, how to create a lifetime value vision and leverage all customer and member touchpoints, while exploring marketing agility and innovation through customer and member centricity.

B2B Marketing Strategy for Associations

29th June 2021

Aimed at C-suite, and marketing, sales, partnership & membership executives, this MiniCourse by Renata Lerch teaches you how to create an effective and high-quality value proposition while leveraging business partnerships for differentiation.

B2C Marketing Strategy for Associations

29th June 2021

Aimed at C-suite, and marketing, sales and membership executives, this MiniCourse by Renata Lerch focuses on how to create a clear and efficient value proposition and leverage differentiation, while delivering through the marketing funnel.

Creating Effective Messaging

29th June 2021

In this Boardroom MiniCourse, Renata Lerch walks you through how to identify messaging connectors, create effective content, leveraging lead generators and how to make sure you put all this into an impactful content calendar. This is targeted tp marketing, sales & membership heads of associations.

How to Create an Engaging Digital Content Strategy

29th June 2021

In this Boardroom MiniCourse, Renata Lerch walks you through the process of developing a content creation strategy, supported by effective distribution and analytics.

Increasing B2B Penetration through Optimized Marketing Programs

29th June 2021

Renata Lerch tells you how to understand the concept of Total Addressable Market, how to create your Ideal Customer Profile, while increasing B2B leads through the Marketing Funnel. This Boardroom MiniCourse is targeted at C-suite, marketing, sales, partnership & membership heads of associations.

Influencer Marketing for Associations

29th June 2021

Influencers can help shape your brand positively by helping your organization tell a great story, and give you credibility.

Digital Marketing Series, Part IV: Search Engine & Online Marketing

27th June 2021

This is the fourth and final session of the Digital Marketing series, where Renata Lerch discusses the foundation of search engine and online marketing, including pay-per-click, online ads and effective landing pages.

Digital Marketing Series, Part III: Search Engine Optimization

26th June 2021

During this third session of the Digital Marketing series, Renata Lerch explains search engine optimization, one of the most important elements of successful marketing. This Boardroom MiniCourse, targeted at marketing leaders, is about SEO's key concepts for implementation and management.

Digital Marketing Series, Part II: Website Marketing to Prolong Engagement

25th June 2021

This is the second video of the Digital Marketing series. During this session Renata Lerch discusses how to create the best website experience, leveraging key tools and tricks to prolong engagement with members and customers. This Boardroom MiniCourse is targeted at heads of marketing, sales, partnerships and membership.

Digital Marketing Series, Part I: An Introduction

24th June 2021

In this MiniCourse – the first of a series on digital marketing, from strategy to implementation – Renata Lerch walks you through important elements to build a strong digital marketing strategy