B2C Marketing Strategy for Associations

Aimed at C-suite, and marketing, sales and membership executives, this MiniCourse by Renata Lerch focuses on how to create a clear and efficient value proposition and leverage differentiation, while delivering through the marketing funnel.

Renata Lima Lerch, a hands-on leader with international experience in Fortune 500, consulting, advertising agency and not-for-profit associations. She has managed global marketing and market development teams for over 20 years, delivering programs in the Americas, Europe, Asia and Australia. She has created transformational customer engagement initiatives using methodologies such as Design Thinking and Agile. Renata is the founder of Integrated Niche, a global and Agile Marketing think tank. 

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