Digital Marketing Series, Part III: Search Engine Optimization

During this third session of the Digital Marketing series, Renata Lerch explains search engine optimization, one of the most important elements of successful marketing. This Boardroom MiniCourse, targeted at marketing leaders, is about SEO’s key concepts for implementation and management.

Renata Lima Lerch, a hands-on leader with international experience in Fortune 500, consulting, advertising agency and not-for-profit associations. She has managed global marketing and market development teams for over 20 years, delivering programs in the Americas, Europe, Asia and Australia. She has created transformational customer engagement initiatives using methodologies such as Design Thinking and Agile. Renata is the founder of Integrated Niche, a global and Agile Marketing think tank. 

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