Digital Marketing Series, Part IV: Search Engine & Online Marketing

This is the fourth and final session of the Digital Marketing series, where Renata Lerch discusses the foundation of search engine and online marketing, including pay-per-click, online ads and effective landing pages.

Renata Lima Lerch, a hands-on leader with international experience in Fortune 500, consulting, advertising agency and not-for-profit associations. She has managed global marketing and market development teams for over 20 years, delivering programs in the Americas, Europe, Asia and Australia. She has created transformational customer engagement initiatives using methodologies such as Design Thinking and Agile. Renata is the founder of Integrated Niche, a global and Agile Marketing think tank. 

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