The event is part of ESAE’s strategy to expand beyond Brussels and engage with associations based outside the Belgian capital. This first step was a success—the room was full, and there were no no-shows, much to the surprise of both the hosts and organisers.
Discussions focused on how associations can create impact and foster legacy through their conferences and events.
Francesca Pollicini, Head of Institutional Events Department at ICOM International Council of Museums, emphasized the need for associations to move beyond silos, advocating for a bottom-up approach that connects different conference streams. “To create real impact, we need to break down barriers between conference themes and ensure our events are truly interconnected,” she said. She also highlighted how adapting programs to local needs ensures relevance and stronger engagement.
Viktoria Varecza, Manager, Brussels, Singapore Tourism Board, discussed the advocacy dimension of conferences and how associations should consider the size and influence of the destinations that host them when shaping legacy initiatives. “Legacy isn’t just about what we leave behind—it’s about making sure our efforts align with the local ecosystem so they have a lasting effect,” she noted. She urged associations to be ambitious while remaining realistic in their expectations.
Meanwhille, Worldchefs offered a concrete example, demonstrating how legacy initiatives can focus on attracting young professionals to an industry. Connie Lau, Director of Operations and Projects, shared how tailored strategies, dedicated programs, and parallel sessions can drive real impact, encouraging industries to invest in long-term engagement.
She also underlined the critical role of youth engagement in the host destination and the importance of proper measurement to assess the real impact of legacy programs. “If you want to create real change, you need to engage young people and track your results—it’s not just about the good intentions, it’s about proving the impact,” she explained.
The discussion also highlighted the value of partnerships in achieving meaningful legacy. Strategic collaborations with sponsors—such as private education centres—can enhance impact and ensure long-term benefits beyond the conference itself. Finally, speakers agreed on the necessity of documenting legacy efforts and methods, ensuring that future hosts and organizers can build on previous successes rather than starting from scratch.
This session marked a significant step in rethinking conferences as catalysts for lasting change, reinforcing ESAE’s commitment to providing education – and networking opportunities! – for associations.
More information on ESAE here.