Cultural Connections Take Centerstage at IBTM

7th September 2022

IBTM World 2022 is back this year with a focus on the diversity of culture and how this creates valuable opportunities for business events. Taking place at Fira, Barcelona, from the 29th of November to the 1st of December, the gathering will educate attendees on how modern business challenges are creating opportunities across the industry, and explore the convergence of events and business culture. 

David Thompson, Event Director, IBTM World, comments: “Business events are back to fill the gap they left, but they have also stepped up to fill the new gap that’s appeared: the place where business culture lives. This year, we’re looking at how the technology we are using, the experiences we are creating, and the destinations we are visiting create limitless cultures for businesses and incredible potential for events and deliver the opportunity for better business results.” 

To achieve this, the show will introduce IBTM Cultural Roadshows showcasing different cultural destinations around the world how this can create huge potential for events. Furthermore, IBTM World’s Knowledge Programme will focus on the event’s core cultural theme and include session tracks on connections, business, careers, brands and experiences; IBTM Accelerate will showcase innovative ideas with a roster of speakers delivering inspirational short talks.

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