Digital Travel Across Australia

Tourism Australia, in an effort to stay at the top of the list in event planners’ minds, has created a series of videos showcasing some of the country’s unique destinations. The six videos make full use of the advanced 8D technology, guiding viewers through a vibrant trip to Uluru, Sydney Opera House, Fraser Island and the Daintree Rainforest.

Tourism Australia Managing Director Phillipa Harrison said: “Although the current border restrictions mean that international groups can’t visit right now, we need to continue to keep Australia top of mind through bold and engaging initiatives, and remind them of the exceptional experiences that await them when they can travel here again.”

8D audio is a sound engineering treatment that, when the viewer wears headphones, gives the music and sounds a three-dimensional effect for an immersive experience. It is the first time a tourism body has utilised this technology for a video series. 

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