Dubai Successfully Hosts Regional Exhibition Conference

31st May 2021

Leaders from across the regional and international exhibition sector have gathered in Dubai for the UFI MEA Conference, taking advantage of the opportunity to see how the city has led the way globally in restarting business events in the wake of the COVID-19 pandemic.

The conference was the first fully in-person event for UFI, the Global Association of the Exhibition Industry since the onset of the global pandemic. It was hosted on 26 May at Dubai World Trade Centre, with the city’s well-established measures in place to safeguard the health of all participants and delegates.

The one-day event was attended by 150 attendees from 10 countries, with His Excellency Helal Saeed Almarri, Director General of Dubai Tourism and Dubai World Trade Centre Authority and Kai Hattendorf, Managing Director and CEO of UFI, delivering welcome addresses.

The UFI MEA Conference brings together leading players from the Middle East and Africa region and beyond, to network, exchange ideas and forge new partnerships.

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