ENITED Publishes Paper on Role of Events in the Association World

Vienna-based ENITED, a professional consultancy firm in the international world of business events & live communication, explores what business events mean for associations in a post-COVID world in a new paper.

COVID-19 has forced associations to re-think the way they think about and organize their events, and according to ENITED the future belongs to the SMART ones: Sustainable, Mindful, Agile, Reputable and Transformational organizations.

ENITED’s definition of SMART requires a change of mindset, principles and behaviour on the association’s end. The future will belong to those who have understood they have to review and adapt their current ‘business toolset’ while they make sure they are part of communities of common interest rather than members only.

Read/download ENITED’s paper here.

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