ESAE: Advocacy Gone Wrong

9th March 2023
March 29, 2023 Brussels

Public Affairs professionals cherish the opportunities to shine and present their association’s success when a campaign is effective. But what about the cases when things don’t go as planned? 

Join the ESAE workshop for a thought-provoking event that challenges the traditional narrative of success stories. Instead, we will be exploring advocacy challenges faced by members of our community, and the solutions that turned them around. We will examine how these challenges evolved after the COVID-19 pandemic, how associations had to rethink their priorities, governance structure, and lobbying efforts as well as the walls hit along the way!

This discussion will be an opportunity to get together and learn from each other’s shortcomings, in a safe environment among peers. 

Introduction by Wouter Lox, Secretary General, AIJN

Moderated by Marton Gellert, Public Affairs, Communications & Events Manager, AIJN

Speakers include Andras Baneth, Senior Advisor, Public Affairs Council

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