The COVID-19 pandemic is accelerating discussions around the role of events as key drivers towards an association’s vision and broader societal development, also known as the legacies of events. Whilst events have always been considered a vital forum through which to bring association member communities together, association events can also provide long term positive benefits to host communities, accelerating your association’s progress towards achieving its ultimate vision.
Discussions around legacy are increasing but when it comes to its meaning for associations and their events, everybody seems to have a different idea in their minds.
Organized by ESAE, this online panel discussion, bringing together association experts and event professionals, is the ideal introduction on what legacy really is for associations and how destinations can help achieve lasting impact.