In January 2021, PCMA EMEA announced the launch of Convening EMEA. Initially launched as the “European Influencer Summit” in 2017, the invite-only, in-person event was limited to business leaders and sold out immediately.
Following 2017’s enormous success, PCMA opened the Summit to all business event professionals in 2018 which continued to grow resulting in nearly 300 Business Event Leaders attending in Barcelona in 2019.
In 2021, the Summit will become Convening EMEA, an omni-channel event bringing together event professionals and creatives from Europe, the Middle East and Africa. In partnership with Switzerland Tourism, The International Olympic Committee and Lausanne Tourism, the inaugural Convening EMEA will take place in the Olympic Capital of Lausanne, Switzerland on October 17-19th, 2021.