The second annual report on Leveraging Intellectual Capital of convention destinations for 2021, organised by GainingEdge, is now available. The meetings industry’s consulting firm has analysed 350 destinations based on how well destinations leverage their local leaders by engaging them to bring large conventions (over 500 people) to the city.
Milos Milovanovic, Head of GainingEdge Analysis and Research (GEAR), said, “In addition to the analysis in our 2020 report, this year we expanded our research to obtain data about the members on boards of international associations which also organize smaller meetings i.e., those with attendance between 200 and 499 delegates. This additional data will enable us to do Intellectual Capital Segmentation where we filter the available intellectual capital of each city by the size of the meetings and also provide insights into the available intellectual capital in the industry sectors the destination is particularly interested in.”
In this year’s report, London is again at the top, followed by Paris, Tokyo, Beijing and New York, indicating that these cities harness their strength as global knowledge hubs to create strong influence in international associations. The report highlights with its Top 50 ranking the importance of harnessing a destination’s intellectual capital in order to increase their bid win rate for international conferences.
You can download the full report here.