Strategy

Purpose is Everything

28th October 2026

A powerful campaign by Brussels Airport is a reminder that purpose can change how we see even the most familiar infrastructure. For convention centres, the challenge is to tell the stories that demonstrate how international congresses bring communities together and create lasting impact far beyond their walls.

the colourful windows of Palais des congrès de Montréal

Boardroom’s China Association Series – Re-Engineering the Business Model: Becoming High-Value Resource Connectors

26th October 2026

Boardroom goes to China again. Written by Jessica Jia, this is the second article of a 4-piece series titled 'Operational Longevity: The Executive Playbook for International Associations in China' in partnership with Kellen China.

Boardroom’s China Association Series – The New Strategic Logic for Trade Associations in China

12th October 2026

Boardroom goes to China! This is the first article of a 4-piece series titled 'Operational Longevity: The Executive Playbook for International Associations in China' in partnership with Kellen China.

The Future of Healthcare Meetings is Now

24th September 2026

Association leaders and meetings industry professionals gathered in Athens for ICCA's Future of Healthcare Meetings with a clear message: stop calling it sponsorship, use AI strategically and rethink the suppliers-buyers relationship.

How to Build a Digital Association from Scratch

17th September 2026

How Lysimahi Slavi built a fully functional digital ecosystem for a small European scientific association - for €1,157 a year.

Inside the Quiet Transformation of China’s Associations

15th September 2026

China's associations are quietly becoming strategic actors, not just member-service bodies. MCI China's Kitty Yang and Mollen Wang explain what's driving the shift - and what it means for engaging with China from either side.

What AIPC Bilbao Means for the Future of Association Meetings

9th September 2026

Cecile Koch reports on the AIPC Annual Conference, which took place in Bilbao under the theme "Bridging the Gap: Venues Connecting Human Experience and Innovation."

When Association Growth Outpaces Governance

7th September 2026

Your governance looks fine - until the two people who actually know how decisions get made are both out of office at once. Glenn Oborne, director at Ingen Partners, breaks down how to tell if your association's structure is still doing the work, or just coasting on institutional memory.

Why Trade Associations Must Use KPIs to Demonstrate Impact

2nd September 2026

Maria Teresa Scardigli, Managing Director of Kellen Europe, makes the case for why trade associations must move from reporting activity to demonstrating real impact.

Beyond the App

25th August 2026

Creating a digital community is harder than you would think, argues Sven Bossu, CEO of AIPC.

365-Day Member Engagement: How Associations Are Building Digital Platforms Beyond Events

24th August 2026

For generations, associations have measured their impact through the events they convene. Those gatherings remain indispensable, but increasingly, they are not sufficient on their own.

Your Members Are Asking About AI. Does Your Association Have a Policy?

19th August 2026

Governments are publishing their strategies, and regulators have begun to set deadlines. 76 per cent of associations still don't have an AI policy.

A Turning Point for Association Finances

13th July 2026

The money mix has changed. The operating model has to catch up.

From Data to Impact: Why Associations Need Better Stories

1st July 2026

Simona Romeo, Associate Director at Kellen Europe, argues that storytelling - not stats alone - is what ultimately drives engagement, influence and change.

Copenhagen’s Life Science Meetings Edge

29th June 2026

Copenhagen’s life science congresses are being asked to do more than convene international specialists. Find out what.

As Associations Move from Uncertainty to Preparedness: The Copenhagen Risk Navigator

30th April 2026

In a world shaped by geopolitical tension, regulatory uncertainty and disruption, associations can no longer treat risk as an operational afterthought. Copenhagen’s new Risk Navigator argues for a more strategic approach.

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