Hybrid City Alliance Publishes White Paper

14th June 2021

The white paper entitled Your Ultimate Guide to Multi-City Hybrid Events, explores the design, sustainability and risks of hybrid and multi-hub hybrid events.

 It sets out to:

  • Define what it means to run a multi city hybrid event – this includes the challenge of seeking a definition of hybrid events and identifying where they sit in the industry’s wider offering and vernacular.
  • Help choose whether or not to organise an in-person, digital or multi-hub hybrid event, including the various challenges and benefits of each.
  • Provide ideas and guidance on the design of a successful multi-hub event with an awareness that this can mean creating separate live, digital and hybrid experiences with content appropriate to each as a stand-alone offering and the wider event as a whole.
  • Consider the sustainability of multi-hub hybrid events, measure their impact on the world and apply appropriate actions to mitigate damage.
  • Identify the risks associated with hybrid events, in particular those areas where risk to an event’s success is increased by a switch to the hybrid and multi-hub formats.
  • Highlight health and safety challenges, particularly in light of an ongoing global pandemic.

The Hybrid City Alliance also announced the addition of five new members – Costa Rica Convention Bureau, Fukuoka Convention & Visitors Bureau, Liverpool Convention Bureau, Quito Tourism Board, and Tourism Winnipeg – bringing the total membership to 17 cities from 12 countries across 6 continents.

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