As part. of their alliance, the International Association of Professional Congress Organizers (IAPCO) and the International Association of Congress Centres (AIPC) have released a research paper on how the industry’s approach to hybrid has evolved, the challenges addressed and the ones still to be tackled.
The paper is the result of more than 30 interviews with industry thought leaders, combined with in-depth research through 30 reports and 75 articles. While the report does not have the ambition to provide the ultimate answers to all the questions related to hybrid events, it does provide unique insights on how the industry’s thinking on hybrid has evolved over the last 18 months.
“Hybrid gives us opportunities to completely rethink our business models. We can become the Netflix of the events industry, by new audience discovering, bringing content in creative ways and establishing innovative pricing models. This paper is a great source of inspiration for doing so”, says Greg O’Dell, President of AIPC.
The paper is available here.