ICC Sydney Pioneering Innovation with Feeding Your Performance Program

23rd May 2018

International Convention Centre Sydney (ICC Sydney) is committed to cultivating a lasting legacy for delegates, clients, its own people and the regions that underpin its success.

While many international convention centres now use sophisticated methods to measure the economic impact of business events in their host cities, ICC Sydney is looking beyond its city centre boundaries. In a first for the industry, last year the venue announced a research partnership with the University of Technology Sydney (UTS) to measure the impact of its all-encompassing Feeding Your Performance (FYP) programon its food and beverage supply chain over time.

One year on, ICC Sydney announced the results of the first annual report which has heralded its commercial model as a blueprint for innovation, delivering economic, social and environmental advances for Sydney and the people of its home state, New South Wales (NSW). Now embedded across ICC Sydney’s operations, the organisation has achieved this through a triple bottom line approach including a unique locally-focused supply chain, a progressive sustainability strategy and an industry-first Legacy Program.

Feeding Your Performance

Overall, delegates attending events at ICC Sydney generated A$785 million in direct expenditure for the State in its first year of operation and, according to the University of Technology Sydney study, the venue delivered a total A$8.3 million to the NSW economy in 2017 through its food and wine purchases. This represents a direct investment of more than $A4.3 million in a network of more than 85 NSW producers and farmers, alongside a broader community of producers connected through co-ops and boutique providers.

The culinary aspect of the FYP program is also showcasing the state’s outstanding produce on the global stage and creating new markets for agriculture and tourism, while providing financial security for suppliers and driving employment and growth opportunities in regional areas. It is simultaneously nourishing the bodies and minds of visitors with fresh, local ingredients expertly prepared by ICC Sydney’s culinary team to aid concentration, stamina and focus.

Sustainability at the Heart

Underpinning these outcomes is ICC Sydney’s commitment to quality and service excellence with a conscience. As part of this, the report has noted ICC Sydney’s is also feeding the environment by reducing ‘food miles’ and its carbon footprint by choosing growers based on their geographic location and the quality of their food and beverages.

ICC Sydney has also partnered with OzHarvest to donate unused excess food todisadvantaged members of the community as part of an effective waste and water management strategy while energy resource efficiencies are delivered through smart design features integrated with cost efficient and renewable technologies.

The FYP program has already won the hearts and minds of ICC Sydney’s clients and the venue is committed to building on its progress to date, driving world class event experiences and long-term social, economic and environmental impact.

To experience ICC Sydney’s award-winning Feeding Your Performance philosophy, book your event with ICC Sydney today.

(Pictured: Geoff Donaghy, ICC Sydney CEO, meets suppliers in the New South Wales countryside)

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