Legacy Masterplan Mapped Out in Sarawak

29th May 2023

During IMEX Frankfurt Business Events Sarawak (BESarawak) announced the launch of the region’s Legacy Impact Master Action Plan (Legacy MAP) 2023-2025.

Following the decision to become Malaysia and Borneo’s first legacy capital, the Map aims to leverage the relationship between business events and legacy impact.

BESarawak will prioritise events that align with Sarawak’s Post Covid-19 Development Strategy (PCDS) 2030 goals which are economic prosperity, social inclusion and environmental sustainability. The Map is designed as a framework to do just that.

“We have expanded our economic-based business model to include legacy because it is more sustainable as years go by,” stated Amelia Roziman, BESarawak’s CEO. “Every stakeholder group in the business events ecosystem has unique areas of interests and influence and the Legacy MAP is going to speak directly to their needs and how they can impact Sarawak’s legacy goals as well as their event goals. We aim to create value for both sides of the table – business event planners and Sarawak’s local communities.”

The Map is yet another step on the legacy journey Sarawak has embarked on. Previous steps include hosting two ICCA (International Congress and Convention Association) Congresses twice in 4 years; launching the Business Events Sarawak Legacy Initiative; creating the world’s first International Journal of Business Events and Legacies; and appointing 5 business events legacy ambassadors under its Business Events Sarawak Legacy Ambassador Programme.

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