Malaysia Starts The Year With New Campaigns And Strategies

6th January 2021

Already since mid-December, the Malaysia Convention & Exhibition Bureau (MyCEB) has reenable to organise business events with visitors limited to 50 percent of the premises area or the number of actual visitors. The government’s proposal is to reopen borders for such events to neighbouring countries in order to gradually revitalise the meetings sector.

To this end, the ‘Meet in Malaysia’ Campaign was created, encompassing two simultaneous initiatives entitled ‘Let’s Meet Tomorrow’ and ‘Let’s Meet Locally’. The first focuses on attracting international visitors, while the second covers the local market. In both cases, meetings of a minimum group size of 30 and 50 delegates per conference receive support from the Bureau and partners can come in the form of subsidies or services.

Dato Sri Abdul Khani Daud, Chief Executive Officer of Malaysia Convention & Exhibition Bureau, mentioned that “MyCEB will be launching its own 10 Years Strategic Marketing Plan from the year 2021 until the year 2030 which comprises 3 strategic axis to expand performance, namely optimisation, foresight and competitiveness.” 

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