Melbourne Selected as Host City for 2025 UFI Asia Pacific Conference

15th March 2024

Melbourne has been announced as the host city for the 2025 UFI Asia Pacific Conference.

The Melbourne Convention and Exhibition Centre (MCEC), with the support of the Melbourne Convention Bureau (MCB), played a crucial role in securing the conference.

UFI, the global association of the exhibition industry, connects over 850 member organizations from 87 countries, representing a network of more than 50,000 professionals.

Scheduled for 13-14 February 2025, the conference aligns with the Asia-Pacific Incentives and Meetings Event (AIME), offering a week filled with premier business events in Melbourne. In addition, the Australian Business Events Association (ABEA), the country’s peak industry body, will be hosting a meeting at the MCEC in the same week.

This strategic timing is expected to provide maximum value for international delegates and draw global attention to Melbourne’s business events capabilities.

UFI CEO Kai Hattendorf said: “By bundling AIME, UFI, and ABEA activities within one week, we will create an international industry hot spot, and a not to be missed opportunity for everyone in the sector to come together to network, learn, and do business.”

Melbourne Convention Bureau Chief Executive Julia Swanson said: “Melbourne is renowned as Australia’s events capital. Our city is geared to hosting multiple events from the large-scale to intimate gatherings. Our infrastructure – the pinnacle of which is the Melbourne Convention and Exhibition Centre gives rise to this, together with the country’s largest hotel inventory, easy to navigate city and an exceptional event supply chain to support the delivery of successful events, exhibitions and experiences for delegates.”

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