Sticking to its commitment to delivering value to the members, PCMA has now announced the acquisition of the Corporate Event Marketing Association (CEMA), a community for event marketers. With over 800 members, CEMA is expected to entice further new professional development and networking programs, expertise and research, membership growth, and long-term stability and organizational expansion for both organizations.
PCMA’s Board Chairman Stuart Ruff-Lyon said: “As COVID-19 restructured nearly every industry and organization around the world, PCMA and CEMA focused its attention and effort on delivering high-value, recovery-focused resources for both of its members. Now, as the world moves forward into recovery, our partnership has evolved into a stronger offering to members of both organizations and the industry, as one.”