PCMA & AC Forum Jointly Launch Digital Event Outlook Report

16th December 2021

PCMA and AC Forum have released the full report of a survey entitled “Digital Events Outlook: Insights, Behaviours, Best Practices,” which coincides with a two-year strategic partnership  between the two organizations.

Funded by the PCMA Foundation, the report, which is available here, demystifies key myths about digital events, and provides Event Organisers with a checklist for planning future digital events.

The survey, which included 97% of association and 3% of corporate respondents, was reviewed by a Steering Committee made up of of both PCMA and AC Forum members. The consensus from these industry leaders is that the research findings provide valuable and actionable insights for businesses and organisations engaging audiences and customers in digital, hybrid and omnichannel events. 

Tracy Bury, AC Forum President, said: “We started 2020 with little data to inform critical changes that our associations were needing to make to deliver events and connect their own communities to advance knowledge and create impact; many in the health sector areas directly linked to responding to the consequences of COVID-19. Now as we enter 2022, we are better placed to make data informed decisions arising from this research and theinsights shared. We look forward to the ongoing partnership we have established to advance thought leadership and education for our members and the wider community.”

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