Launched by Singapore Tourism Board (STB), the new office’s mission is to lay the groundwork for a stronger recovery and capitalise on growth opportunities in terms of business events in Benelux, France and Switzerland.
In the Benelux market, Singapore has established a reputation as an innovative country offering multifaceted and quality experiences ranging from world-class culinary experiences, futuristic architecture, multi-sensorial nightlife to a unique culture. This has cemented Singapore as an ideal destination for both leisure holidays and meetings.
Melissa Thompson, STB Area Director, Western Europe, will be overseeing the activities in the Brussels office.