On 13 January 2026, ESAE will bring together communications professionals from across the association sector for an in-person workshop at the Radisson Collection Hotel, Grand Place in Brussels.
Organised by ESAE’s Communications & Membership Community in collaboration with The Right Street, the session is designed to help association executives strengthen their strategic approach to communications.
This hands-on workshop introduces participants to The Right Street’s Communications Strategy Framework, a methodology that links communication objectives to outcomes, audiences, and available resources. Attendees will work collaboratively in small groups to build targeted campaigns that reflect the real-world challenges and opportunities faced by associations.
The workshop will run from 17:00 to 18:30 and will be followed by ESAE’s New Year’s reception, a networking opportunity designed to foster peer-to-peer exchange in a relaxed setting.
Registration is open now, with limited capacity and priority given to ESAE members.