member retention

How behavioural science can help associations attract, engage, and retain more committed members in 2025 and beyond.

Private sector companies have seen a growth in the use of employee-generated content (EGC) as a mechanism for growing and retaining their customer bases, and savvy associations can leverage similar strategies for their benefit.

International Advisor to Global Association Hubs Martin Sirk argues that “individual motivation” is the wrong framework to understand recruitment and retention.