The Asian MICE Forum (AMF), Taiwan’s flagship platform for international dialogue in the business events industry, marked its 20th edition on 19 September in Taipei under the theme “Beyond 20: Embracing Tomorrow.”
The event coincided with the 20th anniversary of the MEET TAIWAN programme, a milestone underscored by the unveiling of a refreshed brand identity featuring a new logo and the slogan “MEET TAIWAN, me in TAIWAN.”
The rebrand signals Taiwan’s renewed vision for the future of its business events industry. “This evolution reflects our ambition to build on two decades of achievement while embracing innovation, creativity, and global collaboration,” said Simon Wang, President & CEO of TAITRA.
Highlights of the anniversary celebration included a commemorative video, a symbolic birthday ceremony, and the debut of AMF’s 20th anniversary logo, which blends the number “20” with the infinity symbol to represent momentum, innovation, and limitless possibilities.
The forum welcomed an international roster of speakers, including TIME Kid of the Year and STEM advocate Gitanjali Rao, who delivered the opening keynote on “Technology as a Catalyst for Social Change.” Three expert panels followed, addressing innovation in the MICE industry, synergies between exhibitions and local industries, and the role of venues in shaping delegate experiences.
Over the past two decades, Taiwan has grown into a dynamic hub for global meetings and exhibitions, hosting major events such as COMPUTEX, TIMTOS, and TAIPEI CYCLE.