The Green Promises of Jeju

8th September 2021

Jeju, the largest island off the coast of the Korean Peninsula, is taking sustainability very seriously. A UNESCO World Heritage site, it is dominated by the 1950m Mt Hallasan and complete with spectacular waterfalls, protected forests, caves and lava tubes. With such an awe-inspiring environment, it’s only normal the island wants to lead the way when it comes to green initiatives.

To stay competitive in the ever-competitive meetings market, Jeju Convention & Visitors Bureau (JejuCVB) is carrying out a large-scale Green MICE campaign. The aim? To make Jeju a true Green MICE Destination and lead the global Green New Deal which South Korea as a whole has embraced. This includes initiatives like the “Green MICE Slogan and Idea Contest” which was held in March 2021. 

In addition, JejuCVB and the Jeju International Convention Center (ICC JEJU), along with stakeholders across Jeju’s whole supply chain, are seeking to obtain the ISO 20121 international certification, which will offer guidance and best practice to help you manage your event and control its social, economic and environmental impact. 

In July, the Green MICE Forum was held with the goal of “minimizing the use of disposable goods, using fair trade products, and using tumblers.” It was organized by JejuCVB, and provided keynote presentations and special lectures on sustainability. On this occasion, Jeju’s Green MICE manuals were also introduced, designed to help MICE professionals operate in the most sustainable way.

Jeju as a World’s Green MICE City, will be officially introduced at the Jeju Green MICE City Declaration Ceremony, scheduled in November. As such, the island is looking forward to growing beyond its image as one of Asia’s cherished Resort MICE Destinations and to becoming a truly global sustainable MICE city.

For more information on Jeju as a Green MICE Destination, please visit this website.

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