The Social Impact of Events Under A Microscope

The Palais des congrès de Montréal will join forces with the Montréal not-for-profit #MEET4IMPACT in conducting a major worldwide study that will run throughout 2020. The study will round up the most promising initiatives business events can tap into to measure their social legacy and impact. 

“The business tourism industry is in the midst of a transformation and we are looking to improve the value proposition of events that now want to have a lasting impact on their host community. This collaboration between the Palais and #MEET4IMPACT will enable us to measure and optimize the positive impact on the host city’s ecosystem. With this research project, the Palais des congrès de Montréal is taking the reins of this paradigm shift and will inspire other industry players through best practices,” said Robert Mercure, CEO of the Palais des congrès de Montréal.

The research project led by #MEET4IMPACT aims to create a collective knowledge bank on the positive impact of business events and the best strategies for boosting said impact. The initiatives will be culled from associations, tourism offices and convention centres from all over the planet. As copartner, the Palais des congrès de Montréal will contribute its vision and industry expertise to the process of setting the study guidelines. The project research partners include the École des sciences de la gestion de l’Université du Québec à Montréal (ESG-UQAM), and Mitacs, a national not-for-profit organization that has been designing and delivering research and training programs in Canada for 20 years.

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