VisitBritain and New Intent Launch DEI Pathway for Events Industry

22nd September 2023

VisitBritain, in collaboration with New Intent, has introduced its Diversity, Equity, and Inclusion (DEI) Pathway as part of its ‘Future of Events’ educational series.

Launched on September 20, 2023, this online guide provides British partners with a comprehensive understanding of DEI principles and best practices for event transformation.

Paul Black, Head of Business Events at VisitBritain, stressed the importance of DEI in the events industry, stating it plays a fundamental role in ensuring inclusivity and creating meaningful connections.

Rory Archibald, founder of New Intent, said: “Embracing Diversity, Equity and Inclusion is not just a choice; building a brighter, more inclusive future for our industry and society is necessary. Events that embrace DEI embrace innovation and collaboration and can break down barriers that lead to enriched communities worldwide. VisitBritain’s DEI Pathway, curated in partnership with New Intent, is a testament to our commitment to fostering understanding, implementing change, and creating destinations and events where everyone feels valued and welcome. Together, we’re illuminating the path towards a more inclusive world, one event at a time.” 

The DEI Pathway complements VisitBritain’s sustainability initiatives and legacy-building efforts within the events industry, demonstrating their commitment to creating a more inclusive world, one event at a time.

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