VisitBritain has announced its inaugural Association Conference to be held at the Edinburgh International Conference Centre from February 5 to 7, 2024.
In collaboration with MeetEngland, Meet in Wales, and VisitScotland Business Events, the conference aims to explore the theme of “impact beyond the plenary.”
The event will bring together association meeting planners, suppliers, and decision-makers to discuss strategies that enhance the positive impact of conferences.
Workshops and panel sessions will focus on the future needs of the business events industry, showcasing Britain’s intellectual capital, services, and venues.
Paul Black, Head of Business Events at VisitBritain, said: “Edinburgh is a destination that truly represents a high-calibre and impact driven offering for business event delegates. Our team is very excited to work with Convention Edinburgh to deliver a strong event for nation partners, city bureaus and attending clients. The conference is a great opportunity for our cities to engage with associations and congress organisers to showcase our world leading sectors and intellectual capital, as well as develop our collective understanding on embedding positive impact strategies into business events whilst making sustainable choices.”
The VisitBritain Association Conference 2024 promises to be a landmark event, fostering collaboration and innovation in the business events landscape.