A forum under the title ‘The Future of Experience’ was organised by European live communication network 27Names to uncover key trends for the future of our industry. Held on March 16th 2021, the event was hosted by the agency Verve, who delivered the key presentation live from Dublin.
Five major tendencies seemed to be dominant amongst participants, in particular: home will continue to serve most professional purposes, everyone craves to meet and reconnect, wellness elements will need to be present in most events, involvement in a new world and the integration of advanced technology.