‘Journey to Change’ is the name of the recently launched campaign by VisitScotland Business Events. Its focus, aligned with the United Nations Sustainable Development goals, will be on how business events can drive social and economic transformation. As event planners are now more interested in a destination’s reputation for tackling issues like climate change and human rights, the campaign will highlight the innovation, skills and developments taking place within Scotland that have the potential to tackle some of these issues.
Rory Archibald, Associations and Sectors, VisitScotland Business Events said: “The team and I are passionate about Scotland and the business events community being a driver for change. We have some incredible partners and organisations across the country that are researching and creating solutions to some of the biggest challenges we face globally, and we want to shine a light on these projects. We believe business events, by bring people together, to see eye to eye, are a key driver in tackling climate change; they are a voice for human rights; they are a leader in the global journey to change.”