Ready. Set. Melbourne is the name of the new digital experience Melbourne Convention Bureau (MCB) has launched for business event professionals. The innovative video show gives the opportunity to the viewer to select the information they are looking for through videos and deeper interaction links. Association decision makers can also connect directly with local event professionals or save the content they choose for later.
MCB was already ahead in the digital world with its Melbourne Virtual Site Visit, the Delegate Destination Site, digital bid books, virtual planners and exhibitor tool kits and virtual booth enhancements with animated avatars.
MCB Chief Executive Julia Swanson explained: “Viewers getting to make their own choices is the cornerstone of the video platform. Ready. Set. Melbourne hands over control to the viewer, they’re in driver’s seat, making choices that then personalises the experience as they advance through the content. Like every video platform on the market, MCB is experimenting with new ways to foster engagement of its services. At the same time, we are also attempting to create an offering that isn’t found anywhere else, much like we did when we first introduced the Melbourne Virtual Site Visit and offered users the ability to explore Melbourne’s business events offering via a 360-degree first person immersive VR experience.”