The International Congress and Convention Association (ICCA) has announced the launch of the Association Impact Masterclass, a transformative initiative aimed at enhancing association partnerships worldwide.
Supported by Business Events Sarawak (BESarawak), the inaugural class will be held from April 25-27, 2024, in Kuching, Sarawak.
Co-created by ICCA, Meet4Impact, and GainingEdge, this program aligns with ICCASkills certification, offering association professionals enhanced skills. Completion awards the Certificate of Association Impact Leadership.
Senthil Gopinath, ICCA CEO, applauded the initiative for bringing real change, while BESarawak CEO, Amelia Roziman, emphasized the societal impact. Geneviève Leclerc of Meet4Impact sees it as a collective growth journey, and Gary Grimmer of GainingEdge highlighted the global role of associations.
The Masterclass offers specialized training, going beyond conventional strategies to reshape and recalibrate association influence.