Behind the Scenes of Melbourne’s Event Mastery

27th February 2024

It’s a bit of a tradition. Every year, on the Sunday before AIME, which they own, the Melbourne Convention Bureau organises an Uncover Melbourne media outing for a selected number of journalists, designed to showcase the newest meeting developments in the Australian city. This year’s edition surely didn’t disappoint, and Boardroom was there to experience things firsthand.

It all started with a brunch at Melbourne Botanic Gardens, a serene oasis, offering visitors a lush escape from the bustling city life. Beyond its breathtaking landscapes and diverse plant collections, the Gardens provides an idyllic setting for various events. Boasting an array of versatile event spaces, from intimate garden nooks to grand lawns with panoramic views, the Gardens cater to a spectrum of occasions. The Terrace, overlooking Ornamental Lake, presents an elegant venue for lunches or diners with a view, while the Guilfoyle’s Volcano, with its unique volcanic cone structure, sets the stage for memorable gatherings. 

We were then transferred on Luxcoach, a six-star luxury coach with onboard cocktail bar and butler service, to Marvel Stadium, recognized as a premier venue for sporting and entertainment events. With its recent expansion and renovation, the stadium has further solidified its position as a world-class facility capable of hosting a wide array of events. 

Marvel Stadium, Melbourne

In addition to seating 56,000 spectators (yes, it’s a huge space!), the stadium’s facilities have been upgraded to include more than 50 hospitality suites and function spaces that vary in size, offering a flexible range of capacities from intimate gatherings of 10 guests to larger events for up to 2,000 people in a single space. These spaces are equipped with the latest in audio-visual technology, catering services, and customizable layouts, making them ideal for conferences, business meetings, and private functions. The expansion of public concourses and the introduction of new food and beverage outlets also enhance the overall visitor experience, ensuring that Marvel Stadium can cater to the needs of a diverse range of events and audiences with efficiency and sophistication.

Oh and it’s worth noting Marvel Stadium’s food philosophy is centered around providing a diverse and high-quality dining experience that caters to the tastes and preferences of all visitors. Emphasizing local flavors and sustainable practices, they source ingredients from local suppliers whenever possible, ensuring fresh, seasonal produce is used across its numerous dining outlets and hospitality suites. This commitment to quality and sustainability reflects Melbourne’s vibrant food culture, offering fans and guests a culinary experience that is as memorable as the events themselves.

Following a brief cruise on the Yarra River – an ideal means to appreciate Melbourne from a waterside perspective – we paid a visit to the BBC Earth Experience, where the day concluded. This captivating exhibition, which is hosted at the Melbourne Convention and Exhibition Centre, will be available until 28 April 2024. Narrated by Sir David Attenborough, it offers an unprecedented journey through the world’s seven continents with its immersive exhibition. Utilizing state-of-the-art audio-visual technology to display stunning footage from BBC Studios’ “Seven Worlds, One Planet,” the exhibition is all about the natural wonders ranging from North America’s fireflies to Asia’s snub-nosed monkeys, and cassowary fathers in Australia. 

BBC Earth Experience, Melbourne
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