Destinations

Berlin: A City of Boundless Transformation

18th December 2024

It’s been a while since Boardroom last focused on Berlin, a city that hardly needs an introduction yet constantly offers fresh perspectives. As a destination that refuses to conform, Berlin has always been synonymous with transformation and reinvention. For the business events industry, the German capital presents a compelling proposition: a hub of innovation, sustainability, and inclusivity, where people come together not only to meet but to connect on a deeper level.

Words Vicky Koffa

City of Freedom

Few cities capture the spirit of freedom as vividly as Berlin. The fall of the Berlin Wall in 1989 signified the end of decades of division, paving the way for German reunification. The Wall, once an image of oppression, now serves as a powerful reminder of Berlin’s transformation into a global symbol of unity and liberation.

The historic event has recently marked its 35th anniversary. Celebratory commemorations, such as a 4km open-air exhibition and thought-provoking public art projects, ensured that the lessons of the Wall remain part of Berlin’s living narrative. The city’s past continues to be a guide for its present, as a leader in the journey for openness and inclusivity.

In 2024, Berlin’s Olympiastadion, one of the event’s key venues, hosted the UEFA European Football Championship, providing yet another platform to highlight the city’s capacity to bring people together and host large-scale events flawlessly. Beyond the exciting matches, Berlin’s ‘Future League’ initiative demonstrated how the event could focus on broader societal goals, such as sustainability and inclusivity.

A Snapshot of Berlin’s Meeting Potential

Convention Venues

  • Berlin ExpoCenter City: 190,000 m² of hall space spread over 27 exhibition and event halls as well as the multifunctional CityCube Berlin, the column-free large hall hub27 Berlin, and the historic building ensemble Palais am Funkturm
  • CityCube Berlin: two tiers with 6,015 m² of space each: the lower tier has space for up to 8 conference rooms for 400 – 3000 PAX and/or trade show space, the column-free hall of the upper tier can be used for large assembly halls, trade shows, concerts or caterings
  • Berlin Congress Center (bcc): Centrally located at Alexanderplatz, featuring 3,000 m²  of space, 26 event rooms and a plenary hall for up to 1,000 participants.

Estrel – A Meeting District in Itself

The Estrel Berlin, Europe’s largest hotel and conference venue (soon to be expanded with another tower), offers a unique ‘all-in-one’ concept:

  • Hotel: 1,125 rooms and suites, ensuring convenience for delegates of the next door Estrel Congress Centre.
  • Congress Centre: An impressive 30,000 m² with 85 meeting rooms, featuring advanced technology and flexible configurations for diverse events. Capacity: 6,000 delegates in its biggest room.
  • Dining & Entertainment: 5 restaurants, 3 bars, and regular live entertainment shows at the Estrel Show Theatre.
  • Connectivity: Situated just 15 minutes from the city centre, 13 km from the airport and directly linked to Berlin’s extensive transport network.

Hotels

Berlin offers a vast network of over 800 hotels with 145,000+ rooms, catering to all budgets, from luxury to mid-range options. Key hotel chains are concentrated near main venues and central districts.

Accessibility

  • A major airport – Berlin Brandenburg Airport (BER) – connects the city to over 200 global destinations.
  • Extensive rail connectivity via the Hauptbahnhof, a modern train station built in 2006, linking Berlin to other major cities in under four hours.
  • A seamless public transport system (U-Bahn, S-Bahn, trams, buses) ensures efficient movement across the city.

Infrastructure projects such as photovoltaic systems on sports facilities and expanded bicycle parking showcased Berlin’s (and the event’s) commitment to sustainability. The city’s forward-thinking mentality and its ability to innovate was also evident through climate adaptation initiatives, comprehensive carbon footprint assessments, and a human-rights-based participation concept leaving a legacy of positive impact.

Reinforcing its global image as a city for free thought and progressive exchange, Berlin attracts like-minded business events. It regularly hosts transformative gatherings like the Ukraine Recovery Conference, which focus on its role as a high-level political event dedicated to the swift recovery and long-term reconstruction of Ukraine – or the 2024 International Ministerial Conference on Freedom of Religion or Belief. These events draw a diverse array of thinkers, policymakers, and activists, ensuring that Berlin remains a place where ideas are shared and celebrated.

City of Possibilities

Berlin is a city where diversity and innovation converge, creating an ecosystem full of limitless opportunity. Known for its cosmopolitan character, the city has long welcomed talent from across the globe. This inclusivity, combined with its commitment to free speech and cultural exchange, has made Berlin a magnet for creative minds and change-makers alike. But inclusivity is not a new concept in Berlin; the Rathaus Schöneberg, for instance, was the stage for John F. Kennedy’s famous “Ich bin ein Berliner” speech, a symbol of opportunity and freedom.

A blend of German ingenuity and international expertise, Berlin has become a melting pot of talent. Institutions like Berlin Partner for Business and Technology serve as a bridge between science, business, and government to drive innovation. Through targeted initiatives, Berlin Partner supports companies in creating forward-thinking solutions that align with the city’s goals for growth. Initiatives like the Smart City Strategy and AI-powered health diagnostics, for example, are results of Berlin Partner’s efforts.

Cultivating young talent means a strong start-up scene. Berlin’s start-up ecosystem is one of the most dynamic in Europe, with over 4,000 active start-ups transforming the city into a hub of entrepreneurial energy. The city’s appeal lies in its affordability, well-connected infrastructure, and vibrant international community, which attracts innovators from across the globe.

Sectors like fintech, health tech, and sustainable solutions (which Boardroom will explore extensively in future stories) are thriving, supported by a strong network of accelerators, co-working spaces, and venture capital. Initiatives such as Talent Berlin provide essential resources to help professionals navigate opportunities through a dedicated online platform full of tips for a new professional beginning.

Berlin’s cultural scene is as dynamic as its industries. Renowned artists like Jocelyn B. Smith prove the city’s ability to attract and celebrate talent from diverse backgrounds. Smith’s contributions to Berlin’s musical landscape echo the city’s openness to global influences and its support for artistic innovation.

Alongside world-class performers, Berlin’s vibrant queer community has played a crucial role in shaping its cultural identity. From queer-friendly spaces in neighbourhoods like Schöneberg to the annual Berlin Pride (Christopher Street Day), the city champions diversity and inclusion as integral parts of its culture.

City of Innovation

Berlin stands as one of Europe’s foremost centres for research and innovation, driven by a robust network of universities, research institutions, and industry partnerships. Boasting as “Brain City,” Berlin has over 30 higher education institutions, including renowned names like Humboldt University and the Technical University of Berlin, as well as over 70 non-university research organisations. This concentration of academic and research excellence nurtures an academic ecosystem ready for collaboration and discovery, making Berlin a magnet for scientists, scholars, and innovators from around the world.

The city is particularly distinguished in the fields of medical and life sciences. Home to one of the largest healthcare clusters in Europe, Berlin excels in areas like biotechnology, digital health, and pharmaceuticals. Organisations such as the Berlin Institute of Health and Charité – Universitätsmedizin Berlin lead groundbreaking research, often in partnership with the city’s dynamic start-up scene. Recent advances include AI-driven healthcare solutions and pioneering developments in personalised medicine (like organ regeneration and precision imaging for oncology), cementing Berlin’s reputation as a global hub for healthcare innovation.

The strengths of the region include especially the unique research and clinical landscape and the close networking between the worlds of research, clinical care, industry, politics, and professional associations.

In fintech, Berlin’s status as the “Fintech Capital” of Germany is well-earned. With over 250 fintech companies and a supportive ecosystem of accelerators and venture capital, the city is shaping the future of financial technology. From blockchain innovations to digital payment systems, Berlin-based start-ups are driving advancements that resonate on a global scale.

Berlin’s role as an innovation leader extends to its capacity to host major international gatherings. Events like the World Health Summit, held annually in the city, bring together global leaders in health policy, science, and industry to tackle pressing challenges. Additionally, FiBE (Finance in Berlin), a platform dedicated to advancing the finance and fintech sectors, is also held there annually. FiBE gathers financial leaders, technology experts, and start-ups to explore trends in digital transformation, sustainable finance, and blockchain innovation.

City of Green

‘Green Berlin’: The rhyming name was given to the city for a good reason. Renowned for its innovation and forward-thinking ideas, Berlin demonstrates how environmental stewardship can drive progress and enhance quality of life.

One of Berlin’s cornerstones of sustainability is its emphasis on green energy. The city is heavily invested in renewable energy sources, including wind, solar, and biomass, which form a key part of its strategy to reduce carbon emissions. Retrofitting public buildings for energy efficiency, developing decentralised energy networks, and incentivising clean mobility are just some of the measures driving this transformation. Complementing these efforts, Berlin’s cycling infrastructure – one of the most extensive in Europe – promotes eco-friendly travel, while the city’s expansive public transport network incorporates energy-efficient technologies.

Urban greening projects further prove Berlin’s commitment to a sustainable future. Initiatives such as large-scale tree planting and urban gardening programmes enhance biodiversity, improve air quality, and provide residents with green spaces to enjoy. For instance, projects like the Tempelhofer Feld, a former airport now transformed into a vast park, highlight Berlin’s ability to creatively repurpose spaces for ecological and social benefits.

The city also excels in embedding sustainability into its meetings and events sector. Through platforms like Sustainable Berlin, organisers are equipped to host events that prioritise energy efficiency, waste minimisation, and social responsibility. “Meet and Change”, for instance, enables venues and planners to donate surplus materials to local charities, adding a socially conscious dimension to Sustainable Berlin.

Berlin’s broader sustainability efforts are guided by a holistic approach that involves local communities, businesses, and government working together. Events like the Berlin Energy Transition Dialogue illustrate the city’s role as a hub for global discussions on climate solutions.

This article is part of a broader destination report on Berlin that will be completed in the next weeks, offering a comprehensive exploration of the city’s evolving role in the global meetings and events industry. Until then, go to https://convention.visitberlin.de/en/ to learn all about Berlin as a convention destination.

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