Placing Diversity, Equality and Inclusion (DEI) at the core of every activity within the events industry, New Intent has been launched to aid business meetings face the challenge. Bringing partners together from across the world, the pro-social organisation will curate educational sessions, white papers, knowledge sharing and industry-leading leadership to ensure business events put people and planet first.
Rory Archibald, founder of New Intent, says: “Today is an incredibly exciting day. DEI and environmental action need to take a much greater priority in our industry. I believe that we must do more as an industry to properly drive DEI and environmental action forward and start to take what we preach and put it into action. I am excited to launch New Intent and realistic about the challenges we face. We will bring advocacy to the forefront, engage in challenging conversations, and face up to the journey we have in front of us. We have the power to create real change and transform an industry by collaborating, sharing, and demanding change.”